Jeanine Taylor Folk Art

Since 1996, Jeanine Taylor has specialized in contemporary folk art from Florida and the Deep South. Her spacious gallery in Sanford Florida (just 25 minutes northeast of Orlando) is home to the art of 20-30 self-taught artists, as well as 8 working artist studios. She insists on celebrating the artist as well as the art by hosting a full schedule of shows, events, and educational programs.

Jeanine Taylor Folk Art wanted a website built to reflect their folk and traditional art focus, which called for a more abstract design than would typically be considered for an e-commerce solution. JT Folk Art also has recurring art shows and gallery viewings throughout the year, and this dictated the need for an easily updatable Featured Show function to select works from across numerous artists for display in a single view. JT Folk Art also wanted to showcase their artists via detailed bios and portraits, all tied to the artists' for-sale works.

• Featured Show dynamic gallery assembler
• Backoffice product and order management
• Backoffice content control over existing and new artists bios
• Artists bios drive product category listings
• Focus on SEO design and search results position for key words