Design Your Wedding Rings.com offers the largest wedding ring selection in the U.S.A. with over one million choices to create custom designed wedding rings using a unique design palette. Customers can choose different finishes, edges, designs and add diamonds to some of their creations. Customers purchase the rings at wholesale price due to the fact that there is no middleman involved. Pricing is calibrated on the standard gold market and prices fixed at the time of purchase. Customers can custom design their wedding rings using their personal computer in the comfort and security of their home. No jewelry stores or websites, in the industry are offering this unique experience.

Design Your Wedding Rings wanted to take the process of designing a customized ring out of the jewelry store showroom and onto the Web. To facilitate this, Caxiam built an interactive Flash designer interface that can dynamically pull in ring imagery, custom finishes, metal types, settings and other ring attributes based on user selections in the design process. The displayed price is updated in real-time to reflect the options selected. The designer then saves all of the ring attributes to an order database and collects payment from the purchaser. The site features very high-resolution photography allowing visitors to envision exactly what their ring will look like when completed.

• Interactive Ring Designer
• Flash to database connectivity for real-time ring attribute retrieval/display
• Backoffice control over products and metal pricing
• Backoffice order retrieval and processing
• Link share promotional pages