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Client Overview

The Dorsey Group is a South Florida-based performance management consulting organization. They focus on managing performance, leading people, and getting results. The Dorsey Group provides proprietary technology and customizable programs provide the support and guidance necessary to achieve success.

Project Challenges

What is "performance management"? Caxiam worked with Mr. Tim Dorsey to take this abstract concept from words on a page to a fully-fledged interactive demonstration with process improvement flowcharts that make the idea easily communicable to any audience. In addition to the "what?" the site needed to convince visitors "why" The Dorsey Group was the right choice to help their business. To support this, strategic whitepapers for offline reading are provided throughout the website.

What We Assembled

  • Interactive demonstration
  • Promotion of the Performance Toolkit application
  • Content-relevant whitepaper presentation