• Dixon - Ticonderoga

  • August 2009
  • Ecommerce
  • Consumer Goods
Back to Portfolio Thumbs

Client Overview

The Dixon Ticonderoga Company is an office and art supplies maker, with headquarters in Heathrow, FL. Dixon offers a number of distinctive brands that empower people to take conscious and subliminal thoughts, facts, ideas and dreams, and preserve them using tools that are simply extensions of themselves. One of the most well-known is Ticonderoga - the yellow No.2 pencil. Other brands include Dixon and Oriole pencils, Dixon Industrial products, Prang school and art supplies and Lyra art products.

Project Challenges

Dixon Ticonderoga is the premiere brand for Dixon and features their signature yellow No. 2 pencil. The site was built to feature the pencil product lines for Dixon, and provide explanations for proper use and grading of their pencil offerings. All products on the site are pulled directly from an enterprise mainframe system, but are web-enhanced via a custom backoffice product management system.

What We Assembled

  • Backoffice product maintenance and web-presentation enhancement
  • Integrated ties to other Dixon family brand websites
  • Pencil types and grading explanations