• Prang Power

  • August 2009
  • Ecommerce
  • Consumer Goods
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Client Overview

The Dixon Ticonderoga Company is an office and art supplies maker, with headquarters in Heathrow, FL. Dixon offers a number of distinctive brands that empower people to take conscious and subliminal thoughts, facts, ideas and dreams, and preserve them using tools that are simply extensions of themselves. One of the most well-known is Ticonderoga - the yellow No.2 pencil. Other brands include Dixon and Oriole pencils, Dixon Industrial products, Prang school and art supplies and Lyra art products.

Project Challenges

The Prang Power website is intended for teachers to be able to exchange "points" for school art supplies as part of a promotional program. As such, the site is not a traditional e-commerce solution in that it does not use currency transactions and has special requirements for points tracking, usage reporting and analytics. It also needed to be very easy to use for potentially non-technical users who may have only cursory computer usage experience.

What We Assembled

  • Points redemption system for the purchase of products
  • Product "pricing" based on virtual points system, customizable per institution/group
  • Backoffice product maintenance and web-presentation enhancement
  • Integrated ties to other Dixon family brand websites
  • Product Usage guides
  • Online MSDS Sheet Reference