Branding & Design
Because we understand that a company's need for communicating a unique and memorable impression extends beyond having a great website, Caxiam Group is proud to
offer branding & design services in an array of mediums. Caxiam is Orlando's Web Design experts and we're passionate about the impact, originality & success of our creative work. When it comes to design, we're all about the details.
Designing a web site should be seen as building the perfect company representative... from their dress and appearance to their full bank of knowledge of company products and services, including how to interact appropriately with each visiting customer. And they have to do this 24 hours a day, 7 days a week... on demand! Caxiam Group can provide a comprehensive range of highly affordable web design services, ranging from small, static web sites to large, database-driven ecommerce websites to serve as your 24/7 representative. View our web design portfolio to see examples of our work.
Caxiam Group has the in-house talent to combine illustrations, photography, sound, animation, interactivity, clever copy writing & video to deliver your message in a compelling way. Whether you're needing an interactive training application to service your employees, a "walk-in animation" for your next tradeshow display, or an interactive tour of your 23 acre Cayman Attraction (see sample right), we can deliver!
Logo & Stationery Design
Stop and think for a moment about how important logo design can be. It's the one aspect of your company that transcends all mediums and appears everywhere. Your logo is always working hard to enhance your business' perception. We'll help target the specific characteristics in your visual identity that will make you unique and clearly understood.
Have a keynote speech or presentation approaching? Not confident with your visuals and overall delivery? Caxiam Group can help you refine your existing message, or create one from scratch. Having a concise theme, professional infographics and an interactive platform will enrich your message and keep your audience focused and informed.
Need to take your branding offline? Caxiam Group can provide creative horsepower to enhance your print advertisements, trade show materials, annual reports & newsletters. We can help you portray your business in a light that excites and informs your customers while promoting harmony between your online and offline marketing endeavors.
Branding & Design LingoUser Experience... Say What?
openclose User Experience Planning
A user experience is subjective and cannot actually be "designed". Instead, one can plan for a user experience and attempt to enable certain experiences to take place for the user.
openclose Interaction Design
Interaction design defines the behavior of a system (or website) in response to each user action.
openclose Information Architecture
The conceptual structure and logical organization of information aimed at promoting findability and usability.
openclose Mood Boarding
Used by designers to illustrate the creative direction of pursuit. Deliverable is usually in poster format and consists of photography, type/texture sampling & other various details that could be helpful in the visual communication of the website. A mood board is the frame of reference for visual design.
openclose Visual Design
The process of applying the results of the mood boarding to a group of functional ideas. Involves object spacing, user interface styling, typography layout, iconography design, and brand reinforcement throughout each page.
openclose Social Media Skinning
The process of applying the branding, typography, and color schemes to various social media outlets. This allows clients to reinforce their brand across multiple social networks.