Providing Orlando SEO & Internet Marketing

Everyone knows that an informative, functional, and engaging web site is the foundation for any internet marketing plan. But many are mistaken in thinking a web site alone will ensure online success. Our internet marketing strategists work with clients to develop the right mix of online marketing tactics to raise awareness, build brand loyalty, and drive measurable results. Give our Orlando SEO team a chance to show you that Internet Marketing can prove to be the most cost-effective method of converting visitors into customers.

Search Engine Optimization (SEO)

SEO is the number one method of maintaining a consistent flow of free, qualified traffic. Search engines like Google, Yahoo, and Bing are the gateway that potential customers use to find your website. Our optimization involves a methodical process and includes the following steps:

Competitive Analysis
Keyword / Keyphrase Research
Title and Meta Description Optimization
Website Semantic Structure Evaluation
Website Content Editing
Linkbuilding
Tracking Results

Pay Per Click (SEM/PPC)

The most targeted advertising medium in the world is within your reach. Did we mention that it's fully customizable to any industry, any market, and any budget level? Our team of expert PPC managers can find the keywords with the greatest returns, create and optimize campaigns, microsites, and landing pages to improve conversions, and track your results on a weekly basis.

Social Media Marketing

The introduction and widespread use of social media tools is shaking up traditional marketing and communications methods in nearly every industry. A recent study reported that nearly 85% of online Americans expect to engage with a company through social media tools such as blogs, social networks, or even Twitter. With an ever-changing lineup of digital tools and a shifting online landscape of conversations, where do you start?

Email Marketing

Even as emerging trends spark new ways to communicate, email often remains one of the most cost-effective methods of reaching your target audiences. Email marketing campaigns should seamlessly integrate with existing internet marketing efforts and reinforce your message. Our team of professionals are equipped with industry leading tools and can help you navigate through the many options available today for reaching mass audiences via email.

Internet Marketing LingoSEO... Say What?

openclose SEM
Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
openclose SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
openclose Conversion
In marketing, a conversion occurs when a prospective customer takes the marketer's intended action. If the prospect has visited a marketer's web site, the conversion action might be making an online purchase, or submitting a form to request additional information.
openclose Conversion Rate
The ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
openclose PageRank
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
openclose PPC
Pay-per-click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
openclose Adwords
AdWords is Google's flagship advertising product and main source of revenue. AdWords offers PPC advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines.
openclose Web Analytics
The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.