Photoshop World made its way to our neck of the woods a couple weeks ago. With such comprehensive knowledge and inspiration only being 30 minutes from Caxiam’s headquarters, it was a no-brainer to leave the team behind for a few days (sorry guys) and attend the Orlando conference at the Orange County Convention Center.

Though the conference certainly appeals to photographers, the workshops, classes and expo focused on a wide range of Photoshop fundamentals, resources, tricks and new features released in the latest version (Adobe CS5). Regardless of your craft (Graphic Designer, Web Designer, Print Designer, Retouching Artist, etc), there was opportunity to sharpen your Photoshop skillset and therefore become a more efficient creative resource for your clients.

Continue Reading “5 Observations from Photoshop World Orlando 2011”

Health First, a leading health care provider on the Space Coast, came to us with a very unique project. They wanted to offer a fun and interactive way to encourage healthy living to their employees. We were tasked to bring the The Great Weight-Off! and the Slim-to-Win Challenge programs to life on the web, and we were excited for the challenge.

Continue Reading “Case Study: Health First Great Weight-Off!”

For the last 10 weeks, Caxiam Group has been working diligently with Brevard Community College on completely rebuilding their online presence at BrevardCC.edu.

Established in 1960, Brevard Community College has 4 campuses spread across the heart of Florida’s space coast and is home to nearly 28,000 students. The last full revamp the institution had was over 12 years ago! Yes, that’s ONE-TWO, 12.

With over 30,000 pages and 100+ contributors to its content, BCC was in dire need of not only re-building their website, but rethinking their online marketing approach and restructuring their technology for maintaining & growing this new website.

Continue Reading “Welcome, Brevard Community College”

Hi there! I’m Jessica and I’m the new Creative Development Manager at Caxiam Group.

I was more than thrilled (ecstatic, ridiculously grateful, super excited…) to get a job straight out of college with a company like Caxiam. I’ve always been a fan of small businesses and I think Caxiam is comprised of talented and dynamic people. As a team they identify each person’s individual talents and really capitalize on those. It helps not only the business, but the employees flourish.

There are many things I’ve learned in my first months of work at Caxiam; here are some of my favorites.
Continue Reading “5 Things I Learned During My First Months at Caxiam”

Creating unique and original content for a website on a periodic basis is tough. Lets face it, sometimes it’s flat out impossible to stick to and maintain an editorial schedule.

If you’re spending hours crafting and editing that website content, I encourage you to take a step back and ask yourself these questions:

• Am I blogging about the right topics?
• Will Google find this unique content? What about Bing/Yahoo?
• Am I optimizing appropriately AND accurately?
• Is my Content Management System outputting SEO (search engine optimization) friendly code?
• Will all this writing lead to a customer engagement?

Continue Reading “Assuring your Website’s Unique Content has SEO Importance”