Creating unique and original content for a website on a periodic basis is tough. Lets face it, sometimes it’s flat out impossible to stick to and maintain an editorial schedule.

If you’re spending hours crafting and editing that website content, I encourage you to take a step back and ask yourself these questions:

• Am I blogging about the right topics?
• Will Google find this unique content? What about Bing/Yahoo?
• Am I optimizing appropriately AND accurately?
• Is my Content Management System outputting SEO (search engine optimization) friendly code?
• Will all this writing lead to a customer engagement?

Continue Reading “Assuring your Website’s Unique Content has SEO Importance”

I’ve always enjoyed the art of infographics – especially ones that are well done. It’s not a cakewalk to take complex data & information and design a graphic that is not only easily digestible, but engaging & aesthetically pleasing.

GOOD.is may be one of the best organizations when it comes to infographic design. There’s some top notch stuff there, and I could spend hours browsing through their archive.

Recently, I found some fantastic SEO infographics on Elliance’s website. Whether you’re an SEO expert, an ameatur looking to boost your knowledge, or know nothing about how Search Engine Optimization works – I think you’ll find the below infographics helpful and/or interesting.

Continue Reading “Inspirational SEO Infographics”

Our new website is live!

Now what?

Releasing a new or revamped website can be a thrilling moment in your company’s marketing initiatives, but are you maximizing the moment’s potential? How do you create a website launch announcement to existing and potential customers? Will you have set aside an internet marketing budget for post-launch activities? Will your website launch be anti-climatic, or will it create buzz, generate traffic & build opportunity for your business?

There are numerous tactics from an Internet Marketing perspective when it comes to announcing a website release. Depending on your services/products and the industry you play in, strategy will vary. As with all things Internet Marketing related, it’s not an exact science. Embracing social media, communicating with employees, writing press releases, and good old-fashioned word-of-mouth are just a few ways to get the news out.

At Caxiam, we like to simplify the assortment of tactics and break down our approach into two distinct paths for our customers:

1. “Fast, Easy & Cheap”
2. “Other” way (aka Time, Expertise & Money)

Continue Reading “How can I create a Website Release/Launch Announcement?”

During the process, the role of content writer is often unclear and differs from project to project. When possible, we recommend employing a copywriting professional versed in the nuances of Web communication. Caxiam Group has the tools to provide such services, and if you are interested, we would invite you to inquire with us about these capabilities for your next project.

However, often our clients wish to provide their own content. In such situations, I thought it may be helpful to briefly outline a few guidelines to follow when developing content for the Web. Continue Reading “Content is king. Make sure it doesn’t rule with a iron fist.”