It’s pretty well known throughout our office and to our clients that we’re visual thinkers. We believe that clean (we’re talking spec-free clean, folks) whiteboards are an empty canvas with endless possibilities to:

• think clearly for our clients
• foster collaboration
• push great ideas forward

Whiteboards have a huge part of this philosophy, but so do the markers. Not just any marker, but Quartet Markers. Though their longevity may not compare to the typical whiteboard marker, we’re advocates of this specific marker because of it’s richness and easy writing style (“EnduraGlide” technology). It takes about a single wireframe and/or bulleted list to feel the difference and become a believer.

Last Friday we received a delivery of 100 markers, and it was like Christmas morning people.

So now our conference room is not only flanked with two 8′ whiteboards and 94″ projector screen, but a storage bin of 100 markers. To us, that’s a formula for the perfect collaborative environment and we get pretty darn excited about it.

So, what do you think? Do we have an obsession brewing around Caxiam Group, and is it healthy?

Come for a visit and lets whiteboard this conundrum out.

Inmark Packaging located in Atlanta, Georgia is a perfect example of a longer engagement for our team. We began with a Discovery Phase in Jan 2010, and the project officially kicked off one year ago this month. The scope of work spans 9 websites across 4 different divisions of the company, focused on both Retail and B2B customers.

Long engagements take a tremendous amount of planning, strategy & heavy lifting. It also requires our team to be patient through the process, motivated and focused on the end goals. We like results, and seeing the fruits of our labor with engagements like Inmark’s is a true test of endurance and organization.

Here’s a peak into this holistic solution we’ve been building.

Identifying & Planning the Big Picture

Inmark is an established company of 35 years, with an existing customer base that extends Internationally. Yet, they also have untapped markets with tremendous opportunity. Through months of research, analysis and brainstorming, we finalized a plan to build 9 different websites (focusing on different markets) coupled with a CSR tool and custom Content Management System. All these solutions tie into their new Enterprise Resource Planning system, a multi-million dollar investment that will dramatically change their business’ operations.

Different Audiences + Different Needs = Different Websites

Corporate Re-Branding & Division Sub-Branding

Brand cohesiveness across all 4 divisions was imperative. There needed to be a common element, yet possess a uniqueness to differentiate them. We used color + iconography to embody Inmark’s International outreach and emerging markets.

Asset Creation & Art Direction

Our creative team works with a variety of photographers. Sometimes clients have their photographer of choice, and others lean on us to recommend and coordinate this effort. We had the great pleasure of collaborating with Don Matter in Atlanta. We were the bridge between client and photographer to assure style and composition aligned with the big picture.

Designing the User Experience

We’re heavy into the development phase for 4 of the 9 websites currently, looking to roll these out steadily this Fall. We targeted the B2B websites first to learn about their existing customers, and then apply this valuable knowledge to the new customers targeted within the Retail market.

We constantly remind ourselves that “we’re not the user” in our web persona development. By getting in the heads of Inmark’s existing customers, we began to understand the industry, needs & behaviors of these users. Even though the actions of the Retail audience will contrast those of B2B, we inhaled critical knowledge about the world of packaging and Inmark’s own products &  services along the way.

Rigid Container Packaging division’s homepage

Custom Content Management System + CSR tool (Customer Requests, Customer Mgt, Forums, Knowledge Base, Live Chat)

Complexity takes Time, Energy & Resources

Our long and complex engagement with Inmark exploits the very uniqueness of Caxiam Group. We helped define their problems, set a strategy, plan, organize and build 9 websites targeting very different audiences. We’ve become Inmark’s greatest ally in utilizing the web to solve business problems and amplify their brand. That takes a firm with a diverse palette of talent that can understand the challenges of mid-sized businesses and remain highly focused on the end results.

Does your business have an overwhelming challenge that needs a web-based solution? Not sure where to even begin? Give us a ring at 407.838.3158 or Contact Us today. Lets see if we can help you out!

My name is Zach Stevenson and I am a developer here at Caxiam Group. Today is my one year anniversary with Caxiam Group and to celebrate I am writing my first of many blog posts. As many in the industry know, when you start learning a new language or framework, you usually create a very simple application that just outputs the text ‘Hello World’. So I feel it’s fitting that as a developer joining the company’s blog that my first post be ‘Hello World’.

It’s not just me joining the blogging circuit here at Caxiam, but my fellow developers Luis Camilo and Tyson Willey have joined as well. Each one of us has a different programming background and because of that, the three of us make an amazing team. Our interests in web development span across almost every spectrum and therefore, so will our topics of discussion.

This is where you come in. We want you to want to discuss with us your opinions on the topics we post about so that we can all learn from each other. The developers here at Caxiam Group feel that it is impossible to become a great programmer in a silo, so we want to learn and develop from others in our industry.

We want to deliver posts that are new or informative to the web community. We know that our audience expects only the best from us, so we already compiled list of topics that we know will blow your socks off. We can’t wait to share everything with you all!

-Zach Stevenson & The Development Team

This is a question that needs to be asked, and answered, early in the process. Getting to know the website’s target audience is a foundational element in building a successful solution. Without this information, there would be zero guidance and we’re now risking building a website that is based solely on what we (and/or the client) want, rather than the end user.

It’s vital to a website’s success for it to speak directly to the intended audience and for customers to realize that…you are not your users. Business results are derived from and depend on your users. How do you ensure you always keep the user in mind? At Caxiam Group, we develop Web Personas during our Strategy & Planning phase.

What is a persona?

“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience. Each persona is an archetype serving as a surrogate for an entire group of real people”

- Steve Mulder from “The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web“

Through qualitative and quantitative research the user persona exposes details about each segment of the targeted audience. Some important information that is researched and identified during the development of a persona includes:

• Demographics (age, gender, education)
• Technical details (what browser, platform and devices they utilize to access the web)
• Their motivators, intent and goals

So where do User Personas fit in the process of developing a website?

We get to know a project’s target audience(s) by collaborating with the client and developing 3-5 User Personas after determining the website’s business objectives and before any pixel is designed or line of code programmed. Who is the end user? Why did they come to the website? How can we influence their experience to increase the likelihood of conversions?

While we’ve had experience using and creating Web Personas over the last few years, we wanted to strengthen our knowledge and refine our process so we can proffer a more in-depth analysis. Our team has been reading The User is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder with Ziv Yaar. This book delves into methodology and best practices for developing robust, accurate and instrumental User Personas.

My Takeaways

There is so much in the book that was eye opening and exceptionally useful, but I’m going to highlight just a few of my favorite nuggets of wisdom:

“Teams assume that their users think and act like they do, so they end up designing for themselves rather than for the users“

“Goals begin the conversation between your users and you, so you need to fully understand why they come to the site and what they’re trying to do”

“Users have different goals than I have. Users don’t care as I do. Users aren’t all alike.”

Those takeaways have become like a mantra when we develop websites, and putting a name to user group by doing User Personas has helped us keep focused on a website that can reliably create conversions.

Learn more about Caxiam’s web design process or contact us to start a conversation about YOUR website’s audience!

EntreLeadership is focused on small business entrepreneurs who are seeking to grow and lead with intentional leadership. Dave brings 20 years of practical business wisdom from the trenches, having built his business from a card table in his living room to a national brand. He’s a personal money-management expert, national radio personality, speaker, author and overall an amazing man. His mission to help people is intoxicating.

We all ended the week thinking the same thing – this is going to change our business forever.

Every day we soaked in about 6 hours of teachings focused on topics like goal setting, communication, personality styles, team unity, delegation, sales & marketing. We then had the remaining afternoon at the Swan & Dolphin resort to regurgitate what we had just learned. All three team members (myself, Ethan & Joel) also had the occasional one-on-one interaction with not only the leadership team, but Dave himself.

Here’s a peak into what we experienced at EntreLeadership here in Orlando:

Ethan, myself and the new guy Joel represented Caxiam Group

200 small business owners from various industries at EntreLeadership

Our first lesson on dreams, visions & goal setting

Graduation gifts from Dave’s team

Closing dinner at Epcot, Dave pulled out the “Never Give In” speech from Churchill

Sunset over the Swan & Dolphin resort – what a beautiful week here in Orlando

View more pictures over at our Flickr stream!

By nature of being a small business, we tend to think in ROI early & often. Working “on the business” for over a week and the small things we’re already implementing within our talented team (company mission statement & personality tests) has created momentum & energy. That alone can be considered a profitable decision and we’re just beginning to scratch the surface.

Thank you Dave Ramsey and team for inspiring, motivating & sharing your unmatched wisdom!

Though the conference certainly appeals to photographers, the workshops, classes and expo focused on a wide range of Photoshop fundamentals, resources, tricks and new features released in the latest version (Adobe CS5). Regardless of your craft (Graphic Designer, Web Designer, Print Designer, Retouching Artist, etc), there was opportunity to sharpen your Photoshop skillset and therefore become a more efficient creative resource for your clients.

Plus, it was just cool to be around thousands of other Photoshop geeks. Some of the best gurus in the world walked that convention center – a very humbling experience in itself.

Here are a handful of observations I took away from Photoshop World 2011 in Orlando!

#1 – Shortcuts, Shortcuts, Shortcuts

Shortcuts are a wonderful thing. Just as websites try to eliminate clicks with clear hierarchy and organization, shortcuts in the world of software also help eliminate clicks & increases user proficiency.

Julieanne Kost held a Creative Composition session and was rattling off shortcuts faster than I could write them down! Here are a couple new ones I learned (note > these reference a PC keyboard):

• X KEY = Toggles from Foreground to Background color
• ALT + RIGHT MOUSE drag Left/Right= Adjusts Brush Size
• ALT + RIGHT MOUSE drag Up/Down = Adjusts Brush Softness
• You can duplicate a mask in the Layers panel by simply dragging it onto another layer (holding ALT key)

#2 – Black and White Photography doesn’t stop at Desaturation

I feel slightly embarrassed admitting this, but I thought B&W photography was simply about going to the menu Adjustments > Desaturate and Voilà!

That’s it…right? Shame on you Eric.

Adding a Black & White Adjustment layer is just the beginning. Though your image looks b&w on screen, you still have the ability to tweak the color in the image. Darken the blacks, lighten the whites, tweak the reds, yellows, etc.

If I had a penny for every time I heard “adjustment layer” and/or “channels” throughout those 3 days, I’d have enough coin to buy Starbucks tomorrow morning. It’s obviously a very powerful aspect of Photoshop and the pros are evangelistic about it!

My dog Yogi helped me exaggerate the technique above. Isn’t he handsome?

#3 – Start shooting in RAW

I’ve a novice photographer, so again, I’m ignorant to these types of details. I’m not going to list out reasons WHY you should (I’ll let you Google that), but a common process I kept observing was the ability to take a RAW image and directly edit in Adobe Camera RAW. This was extremely beneficial while creating Smart Objects within Smart Objects.

Note to self: stop shooting in JPG format

#4 – Extracting hair is NOT a mystical technique

Extracting people’s hair from a background can be one of the most difficult, and infuriating, techniques to master.

Using REFINE EDGE is a great start, but the steps after refine edge are where the magic happens. Pretty much every website we’ve built, we’ve needed to extract hair from a stock photo for compositing into our designs. Next time I’ll certainly feel more confident that it can be done while retaining supreme detail in those curls, waves & little frizzies.

This session with Ben Willmore was packed! Understandably so.

#5 – 3D capabilities are extremely powerful

Wow. This is one area of Photoshop that I need to become more acquainted with. From logos to headline text, the tools go fairly deep in allowing you to stylize and customize your design.

The Expo’s floor had ongoing sessions – non-stop information!

#5 1/2 – Protect your laptop’s Power Adapter pre-conference

Thanks to my other dog Klondike, I was 100% reliant on my battery life for Day 1. Have a backup!

(if you have a teenage dog with an appetite for wires)

My MacBook’s Power Adapter – KLONDIKED!

The Great Weight-Off! (GWO) is used to reference both competitions as a whole, but is also its own competition that was opened to all Health First employees. The contestants would be able to compete as an individual and as a team for prizes.

The other competition is known as Slim-to-Win (STW) and was inspired by some of the recent, famous reality TV shows. This competition would be limited to 12 contestants, any employee who had a BMI of 35 or greater was eligible to apply.

The winners for both competitions are determined by whomever achieves the greatest amount of total percent body weight lost at the end of the 12-week competition.

Front-End Features

STW Contestant Slider
While GWO contestants were given a layer of anonymity by only having their first name and last initial shown on the website, STW contestants were front and center!

We utilized a jQuery slider and a playful design to showcase all the contestants.

Lose-O-Meter & Pound-O-Meter
The STW Lose-O-Meter and GWO Pound-O-Meter are the go to place to see who’s #1 this week in each of the competitions.

These meters are dynamically updated using data entered into the back-end utility we custom built specifically for GWO.

Individual & Team Standings
STW and GWO both  feature online, searchable standings for both individual and team competitors.

The individual standings are searchable based on their Health First ID number.

Teams can be searched by their team names

Featured Training Trip
The Featured Training Tips are updated weekly and users can stream them on the website.

A library of archived videos allows for easy browsing of past tips.

Custom Back-End Utilities

Weekly Winner
GWO contestants who go to the weekly weigh-ins are automatically given an entry into the Weekly Winner drawing. If a contestant shows up AND loses weight, they  get two entries.

The entry pool is automatically generated and Health First can use this tool to randomly pick the winner.

Weekly Weight Loss Tracking
An important piece of functionality was the ability for  Health First to track each contestant’s weekly weigh-in weight.

Using the contestant’s initial weight, Health First wasn’t just interested in how many pounds they lost, the code needed to also calculate the percent of body weight that the pound loss represented.

Conclusion
Working with Health First on the Great Weight-Off was a fun and great experience and we appreciate them trusting us with bringing their competitions to life on the Web!

Check out GreightWeightOff.org to see it in action.

Established in 1960, Brevard Community College has 4 campuses spread across the heart of Florida’s space coast and is home to nearly 28,000 students. The last full revamp the institution had was over 12 years ago! Yes, that’s ONE-TWO, 12.

With over 30,000 pages and 100+ contributors to its content, BCC was in dire need of not only re-building their website, but rethinking their online marketing approach and restructuring their technology for maintaining & growing this new website.

We’re ecstatic to be working with an organization with great vision & a tireless pursuit of quality. Our team has enjoyed their professionalism and dedication to launching a brand new website. They’ve also been a blast to collaborate with thus far! That’s been a big plus for our strategy & planning team as they’ve invested over 50 hours with BCC in the same conference room since January.

In a nutshell, Caxiam Group has been tasked with helping their Marketing & Media Relations department with the following:

1. Develop a survey for existing students, faculty/staff for current website evaluation
2. Analyze traffic metrics to determine user patterns
3. Competitive analysis on other college & university websites
4. Recommend an enterprise level Content Management System (Hannon Hill & OmniUpdate are the current front-runners)
5. Rebuild architecture of existing website (30,000 pages mind you) into a structure understood by students/faculty/parents/alumni for browsing & searching content
6. Redesign the site adhering to BCC’s branding guidelines to embody the college’s vision & offerings
7. Help guide overall content strategy and develop engaging features to recruit potential students & retain current students
8. Develop multiple design templates for CMS integration & oversee implementation

Caxiam Group and the BCC team are looking to roll this brand new website out in late September, early October. Until then, our sleeves are rolled up and we’re dedicated to bringing success to such a great organization!

I was more than thrilled (ecstatic, ridiculously grateful, super excited…) to get a job straight out of college with a company like Caxiam. I’ve always been a fan of small businesses and I think Caxiam is comprised of talented and dynamic people. As a team they identify each person’s individual talents and really capitalize on those. It helps not only the business, but the employees flourish.

There are many things I’ve learned in my first months of work at Caxiam; here are some of my favorites.

Successful collaboration takes good communication

…and remembering to use the manners your Momma taught you.

I did work as a team in college, but let’s be honest, it’s not the same. Sure you deal with differing personalities, but for the most part at my school classes were small so I ended up working with people who were my friends. Plus, we were so new to it all we hadn’t had time to have opinion on coding strategies, habits and preferences during a web project. At work there are lots of people collaborating on the same project. When you work on a file, you need to do your work in a way that facilitates the process. Sure, I might have some fancy naming convention I like, but it’s kind of rude to impose that on another person, would I want to have to translate someone else’s foreign naming? No way! So, basically, when working in a team environment on a project, say please, say thank you and communicate constantly. Oh, and be very nice to the developers, because when you commit to Git you WILL get a nasty merge conflict, and they are the heroes who will get you out of it.

Earning the trust of customers takes time…and patience

(and guess what, it’s frustrating on both sides!)

Clients don’t do it on purpose, and neither do I as an employee, but it will happen, we will cause accidental frustration. When I stopped to think about it, what did I expect? I was a stranger and hadn’t earned their trust yet.  That was an important lesson I learned working here. For the most part I think it comes down to earning their trust and making sure you aren’t expecting them to understand Greek (and yes, I realized quickly that those big fancy terms I learned in school are like Greek to a client. How could I expect them to know it?) Clients want you to be honest with them; they don’t have to trust me right away. Part of the job is earning their trust. Another important thing I learned was use plain English – sometimes us people in the web industry come off like we’re talking in an entirely foreign language. It’s frustrating when a doctor talks to you only using complicated medical terms, so it would be equally frustrating for a client to hear me using fancy web terms. Keep it simple.

The PC at work doesn’t appreciate you using the shortcuts from OSX.

I’m a Mac girl. I wasn’t always one. From Windows 3.1 until 2004 I worked exclusively on Windows machines. In 2004 I got my first Mac, a 12in PowerBook. When I started at Full Sail in 2008 I got my 15in MacBook Pro. I love OSX. I don’t really want to start a ‘Mac vs PC’ war. If one is more natural to you than the other, that’s awesome. Macs just have a more natural feel for me. Caxiam is a PC family. All of our computers run Windows, so out of my comfort zone I went and back onto a PC while at work. It hasn’t been overly unpleasant for me (Microsoft did a nice job with Windows 7), but I don’t think my Dell at work would say the same thing. If it could talk to me I think it’d have some choice words because I’m pretty sure it is entirely sick of me accidently utilizing the Alt like it is the Command key. Who knows what horrible things I’ve communicated through the Frankenstein shortcuts accidently used while working on my work PC, I’m surprised my computer hasn’t gone into self-destruct mode.

SEO Sounds like Voodoo Magic.

It’s not, but it sure can end up sounding like it is. One of the services that Caxiam offers is a large variety of Search Engine Optimization strategies for a business’ web presence. I’ve been working on some of those projects and I have decided that SEO is one of the hardest things to clearly talk about to clients. SEO is a legitimate, exceedingly important and vital thing for a web presence to have. Those facts are entirely true, but they don’t make SEO any easier to explain to clients. Caxiam has this awesome SEO Playbook they give their clients that helps explain and clarify what SEO truly is. I helped develop it and I think one of the hardest things was explaining it clearly enough that it wouldn’t just sound like untrustworthy magic. I’m describing something that is probably going to sound brand new and foreign, and just asking the client to trust me on it. That takes a big leap of faith for a client, and some careful planning of my words – I want a client to understand what their money is being invested in and I want them to know the why and how of what we’re doing.

Fireworks saved my life.

No, not really. But it’s pretty fantastic. I was a Photoshop girl. 100%. I’d taken a class on Fireworks back when it was still owned by Macromedia but I never used it afterwards. I went to college and started cheating on Photoshop with Illustrator; until finally it was so obvious to Photoshop I couldn’t hide it anymore and I had to declare my love for Illustrator for the world to know. Then a weird thing happened, I started working at Caxiam and Brian was working in Fireworks. I asked him a bit about it and after just one day of working with graphics in it I was sold. Sold on a new love, Fireworks. While Illustrator and Photoshop are still incredible programs in their own regard, Fireworks just fits so easily and works seamlessly when designing for the web. I’m totally in love with Fireworks. Does this make Fireworks a home wrecker? Perhaps. Though I still use Photoshop for photo manipulation, poor Illustrator has been pushed entirely to the side. Whether my choice was kind or not, Fireworks is AMAZING and it’s the program I’m going to stick with.

If you’re spending hours crafting and editing that website content, I encourage you to take a step back and ask yourself these questions:

• Am I blogging about the right topics?
• Will Google find this unique content? What about Bing/Yahoo?
• Am I optimizing appropriately AND accurately?
• Is my Content Management System outputting SEO (search engine optimization) friendly code?
• Will all this writing lead to a customer engagement?

Generating unique content for your website is a demanding task in itself ! Make sure you have a strategy to obtain SEO importance so it’s connecting with your prospects. Otherwise, it’s like exercising without knowing if you’re burning calories & getting healthier. Understand your labor to obtain the fruit!

Assuring this original content is indexable and speaks to your company’s value will enable that content to grow legs and eventually find your customer! Lets talk more about this.

Work smarter, not harder…

I love this age-old adage. If you’re blogging consistently, without a strategy in place, you might be in jeopardy of just working…harder. The illusion might be that you’re doing exactly what search engines ask. Build it (unique content) and they will come, right? Wrong. Unless that unique content has significant social signals, viral capabilities or major offline promotion, you could be in danger of writing for everybody BUT your customer. That’s a scary place to be…but you can fix it!

“If you aim at nothing, you will hit it every time” – Zig Ziglar

What are you trying to accomplish and who are you trying to please with this unique content? Are you trying to meet your “quota” for the week and/or give the higher-ups a warm fuzzy with all this great “unique content”? Are you simply bragging about the greatness of your company? Are you more worried about what your family/friends think than your customer?

Unique content becomes extremely valuable on a human level when you start thinking about who’s reading it. Hopefully, it’s your prospects, right? Target those prospects & speak to their problems. Only then does it become valuable on a robot level (search engines) because you’re simply pointing to the door & opening it for them. SEO acts as tunnel and the content inside should already be scripted as if you were sitting face-to-face with them.

Don’t simply make an online…

The really smart guys up at NewFangled.com have a great way of describing websites that have no content strategy. They simply call it a…brochure.

Think about that. A brochure.

When I think of brochures, I think of characteristics like “static” and “limited”. “Outdated” comes to mind because I’ve seen in my 12 years of marketing how quick this collateral becomes obsolete. But, “limited” is the key here. A potential customer could never get their hands on your company’s brochure (where they can learn about all the wonderful things you can provide them) without some effort on your part. Slow moving tradeshows, direct mailing & business development teams demand time, money, effort…

Imagine if those same potential customers that you targeted…came to you automatically. They walked into your office, knocked on your door, and asked directly “how can you help me solve my problem?”

This is what original content can do for you for when it’s aligned with a well constructed content & search engine optimization strategy. Your website becomes much more than a limited & static brochure. It becomes your most important communication tool. Your customers come to you, instead of you going to them. Don’t treat your website like a brochure, create something more!

Getting your unique content in front of those prospective customers

Start with finding the right keywords

After establishing your customer profile and determining the type of content you’ll be creating (blogs, newsletters, webinars, whitepapers, etc.) it’s onward to optimizing that content.

The biggest mistake I’ve seen customers make without SEO expertise is the blind attempt to optimize around phrases that don’t generate searches. How findable are the content’s of your website if no one is searching for it? Put yourself in the shoes of your prospect. If your cursor was blinking in Google’s search, what would you type? The answer is easier than you think.

Lets say you’re in the business of selling organic dog snacks. Sure, you maybe rank #1 in all three search engines for “organic dog snacks”. You spent hours writing unique content around the health advantages of organic dog snacks and how to purchase these organic dog snacks in the SHOP section of your site…

Guess what? Less than a dozen people in the US search for “organic dog snacks” every month. This search volume will drive little traffic, and even less sales.

Instead, wouldn’t you rather build & optimize some content around a keyword like “organic dog BISCUITS” that generates 2,400 searches/monthly? That’s 200 times more! It may make sense to also generate unique content around recipes and food (e.g. “Why our company sells the best organic dog food”)

Now we’re getting somewhere!

Google’s Free Keyword Tool is a great start to your research

Information Architecture can make or…

BREAK your unique content. After finding the right keywords, it’s imperative that your website places these keywords on the pages that make sense to search engines. The long-term goal is to establish rankings on more than JUST your homepage. Without proper architecture, you’ll pigeonhole your content faster than you can write it.

Above: Caxiam Group’s blog articles are indexed & targeted!

Backlinks are about quantity and…

QUALITY. Keep this in mind when developing your off-page optimization strategy. You’ll get fewer links from quality backlinks, and that’s just fine. Contrarily, you’ll get MORE backlinks with lower authority websites, but don’t get too hyped up on the numbers game.

On-page optimization is keyword rich but not…

SPAMMY. Remember who you’re writing to. People, not robots. Meta data such as Page Titles & Descriptions need to adhere to your SEO strategy. URL structure and keyword density are other factors to be cognizant about.

Internal linking is one of the…

EASIEST ways to make search engines aware of your new & original content. When publishing a new blog post, link to it from your homepage. New Press Release? Find a spot for it in the About Us section. New Whitepaper? Drop it in the “Downloads” or “Free Resources” section and announce it through a blog post or press release.

Summarizing

It’s time to start working smarter people. Shift your paradigm from “brochure” to “most important communication tool” – your content is worth it!

• Target the right customer
• Understand the problems they’re having & address it
• Have a plan
• Optimize

That’s all there is to it, seriously! If you’re interested in hearing more about our Search Engine Optimization services, please take 20 seconds to contact us. We love this stuff…and would love to help your business today!