Can an Obsession be, Healthy?
We think so.
It’s pretty well known throughout our office and to our clients that we’re visual thinkers. We believe that clean (we’re talking spec-free clean, folks) whiteboards are an empty canvas with endless possibilities to:
- think clearly for our clients
- foster collaboration
- push great ideas forward
Whiteboards have a huge part of this philosophy, but so do the markers. Not just any marker, but Quartet Markers. Though their longevity may not compare to the typical whiteboard marker, we’re advocates of this specific marker because of it’s richness and easy writing style (“EnduraGlide” technology). It takes about a single wireframe and/or bulleted list to feel the difference and become a believer.
Last Friday we received a delivery of 100 markers, and it was like Christmas morning people.
So now our conference room is not only flanked with two 8′ whiteboards and 94″ projector screen, but a storage bin of 100 markers. To us, that’s a formula for the perfect collaborative environment and we get pretty darn excited about it.
So, what do you think? Do we have an obsession brewing around Caxiam Group, and is it healthy?
Come for a visit and lets whiteboard this conundrum out.
Author info
Eric Sharp is Co-Founder, Senior Strategist and Creative Director at Caxiam Group. Learn more about Eric, follow him on Twitter, or view his Google+ profile.
Share Your Ideas & Expertise - Leave a Comment
