Choosing a web company to plan, design, develop, market, support and continually improve your website will be one of the most critical decisions your company will make in the next few years. The decision comes packed with repercussions, and the whole process could potentially snowball with anxiety before you know it. Future customers, current customers, sales, marketing, IT, leadership, shareholders — they’ll all be impacted directly. I won’t sugar-coat things, this is a big deal.
However, you can feel more empowered during the interview process and better your chances in hiring the right company. First and foremost, take your time. Don’t feel rushed. Take a minimum of 4 weeks to find, research, interview and narrow your list. During those interviews, be prepared with your own questions. Their willingness to answer and how they articulate their responses (keep an eye on body language) should be factored into your decision making process.