Mood boarding. We love it, our clients love us for it (part 1)
First, lets define mood boarding to prevent some of you from thinking I’m blabbering about some new Winter X-Games Sport (which I’ll take full credit for if someday it does). The great & powerful wikipedia describes it as:
A type of poster design that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator…mood boards are often used by graphic designers to enable a person to illustrate visually the direction of style which they are pursuing.
Our creative team brushed the surface of utilizing “official” (as in, clients were aware & understood it’s part of the overall Caxiam process) mood boards over 5 years ago. It might not have completely stuck because we didn’t layer the process of choosing adjective clouds, color palettes, typography, imagery & textures in a convincing way. Or, maybe the value wasn’t organized in a way understood by the client. Regardless of the failed attempts, we kept massaging the process (realizing its potential) and have found tremendous success in making it officially part of the CG approach. Mood boarding, when done properly & involving the client strategically, can be very useful in creative collaboration.
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