Since Caxiam Group provides a complete range of websites, web applications and ecommerce solutions, our engagements can range anywhere from 3 to 16 months. Quite the diversity, right?

Inmark Packaging located in Atlanta, Georgia is a perfect example of a longer engagement for our team. We began with a Discovery Phase in Jan 2010, and the project officially kicked off one year ago this month. The scope of work spans 9 websites across 4 different divisions of the company, focused on both Retail and B2B customers.

Continue Reading “Project Sneak Peak: Inmark Packaging”

When developing a website, who are you really creating it for?

This is a question that needs to be asked, and answered, early in the process. Getting to know the website’s target audience is a foundational element in building a successful solution. Without this information, there would be zero guidance and we’re now risking building a website that is based solely on what we (and/or the client) want, rather than the end user.

Continue Reading “User Personas: A Must Have in Web Design”

One of the many hats I wear at Caxiam Group is documenting client processes and translating those into logical structures that we can turn into web application magic.  While I never tend to write any code (it makes the programmers nervous) I do my best to provide them with the best representation of how a proposed system of application feature should work and/or look.  What better to do that with than a picture?

Continue Reading “Wireframing – Finding the Right Tool for the Job”

Caxiam History 101.

Ready?

Once Ethan and I started to outline the long-term vision of our collaboration and the benefits of a merger in early 2004, establishing a new company was the next big challenge on our list.

Now I’d love to reveal some elaborate brainstorm that lasted months, and I hate to disappoint my inquisitive readers, but the CAXIAM name was truly an overnight phenomenon. It came to me as I was burning the midnight oil for a client in the home office of our shared town home. I energetically hopped to the whiteboard (yes, adrenaline can exist at 2 am) and the ideas began to outpour.

Continue Reading “The Birth of the CAXIAM Name and Branding”

Startups. Ask me what we like to do with startups during the mood boarding process. Come on, ask me.

Ok, if you insist.

Most of the startups Caxiam works with typically fall within our Web Application Development services. An idea is born, capital is raised, and our team is brought in to help the idea come to fruition on the Web. Most of the time the client has also engaged our Discovery Phase to generate detailed requirements and construct a framework for strategy & execution. Basically, by the time mood boarding kicks off, we have a great understanding of who the customer is, how they think, and what their needs are.

Continue Reading “Mood boarding. We love it, our clients love us for it (part 2)”